They are planning to spend an average of £646 each, equivalent to roughly half the average UK monthly pay, according to new figures from Nationwide.
One in five plans to spend more than £1,000. Britons will lavish an average of £117 on presents for their partner or spouse with one in 10 splashing out more than £200.
This is another sign that Britons remain confident about their financial future in the wake of June’s referendum vote to quit the EU.
More than 10 million are set to make the most of the sales
Britons will start their shopping binge in two days’ time, with the Black Friday discount bonanza in the shops, followed by its online equivalent Cyber Monday.
Black Friday shoppers expect to spend around £227 on cut-price items, uSwitch.com said. Alex Marsh, managing director of Close Brothers Retail Finance, said: “Black Friday is set to be the biggest trading day for retailers in shops and online again this year.”